What’s The Problem?
“The problem doesn’t lie with your SEO strategy in general. It lies in a web design that wasn’t optimised for converting visitors into paying customers”
The BIG little Things
Yes, it’s the big “little things” that affect your profits so much.
The most subtle of elements such as a font style that’s too taxing for the eye to read, or a call to action that is placed out of the visitor’s line of vision or even colour schemes that evoke the wrong kinds of emotions in your visitors can affect how much money you make with your website in ways you might not have even thought about.
These are some of the things that we take into consideration when optimising conversions at MangoPublic. After tweaking your website to test for optimum conversion from visitor to customer, we conduct split A/B testing using Google Content Experiments to see which version of your website brings in better profits.
The question now is: What’s in it for you? Ultimately, the goal of optimizing for conversion is to turn plain, old visitors and window shoppers into paying customers who will spend their money to buy your products and services. Even when you already have decent conversion rates, a few adjustments can mean exponential profit increases. The plan is to build upon the visitor base you have already gathered through SEO and modify your website’s design and sales copy to convince these visitors to become customers.
It goes without saying that a higher conversion rate impacts the bottom line. This applies to any sales outlet, be it boutique retail stores in Manhattan, the Apple store in town, or your local coffee shop.
Want more information? Call us now or check out more on MangoPublic Conversion Optimization.
Phone: +886 (0) 919 66 25 27
“The most basic form of ‘Split Testing’ is Split A/B Testing – testing 2 versions of the same page on your website to draw a conclusion on which is more profitable.”