Organic SEO is is important in online marketing, and it is so for all the right reasons. Properly optimizing your website for it to come out on the top of Google’s search results is a cost effective and solid marketing strategy that is sure to reap results in the long run.
Adhering to Google’s guidelines when optimising your website will also, in theory, yield benefits in terms of the accessibility of your information to visitors.
Why bother even paying for a place on Google’s front pages if, in six months, your website’s going to be there anyway? That is one of the first answers, right there. Do you want to wait up to six months before people searching for your keywords find your website?
Contrary to what some believe, Google AdWords is not a waste of time, or surplus to requirements. Google wouldn’t be the second most profitable Internet company (second only to Amazon) if it were not for AdWords, its pay-per-click advertising network and its main source of revenue.
The second point to raise, is that not everyone knows the difference between Paid, and Organic, Rankings. Some people may be inclined to click on the Organic Listings in the Search Results Pages, but others are either unaware of, or indifferent to the distinction between paid & organic. So they’ll likely click on the most relevant result they come across, and a certain percentage of these will be the ‘Sponsored’ links at the top, or down the side of the page.
Whatever the percentage, most businesses would welcome the extra revenue from this share of the market (some claim over 80% of clicks for Adwords, and that over 40% of Google Users are unaware that the highlighted Ads are paid Advertising). And optimising your website for Organic listings also has the benefit of leading to reduced costs for your Adwords Campaign.