Split A/B Testing is a test carried out, usually setup by your web designer or SEO company. Very simply, we split your website visitors 50/50, with half going to the original page, and half going to a new version of the page.
The new version of the page may have a different layout, different text for your Call to Action, or video instead of images.
The test is run until you have enough data to determine which of the 2 pages is better at meeting the Conversion Goal.
Simple adjustments to a Landing or Sales page can often yield great results. For instance, if you make a change to your website that results in an increase from 2 in 100, up to 3 in 100 visitors making a purchase, that equates to a Sales increase of 50%.
And a 50% sales increase is something most businesses would relish.
In short, Conversion Optimisation can be a very effective method of increasing your Return on Investment without increasing your usual marketing budget.